In this article, we will actually going to teach you exactly How to grow your Instagram account organically. No bots, no cheating, no body followers, no nothing. Nowadays it’s really easy to buy your way into Instagram success. You can buy followers, you can buy likes and you can buy anything that you want. But we always favor the organic approach, especially if you are using Instagram for your business. First of all, if you’re spending money automating your account or spending money buying likes and buying followers, you’re going to need to financially keep that up for a long period of time. If you suddenly stop the financial investment of growing your account, it’s going to be very obvious that your past success was all fake, and it was something that you purchased and now you can’t keep up with it.
A lot of influencers and people have huge accounts and huge success all of a sudden, and then you see a sudden crazy drop off because suddenly maybe they decided it wasn’t worth their investment anymore, or they couldn’t keep up with the prices. That’s a really dangerous spiral to find yourself in. The second reason why it’s important to stick to organic strategies, especially again for your business, is you want to engage with real people, with real audiences, real potential customers, real potential clients. If all of them are fake or if all of them are ghost followers, you’re really only talking to yourself.
Here are top five hacks through which you can grow your Instagram organically to more than 10,000 followers. We will actually going to teach you the organic growth strategies to help you make your feed look bomb. Because your feed is actually the first impression that someone has when they go onto your account and you want to make sure that you make the best impression possible, so that it increases the chances of them following you and engaging with you.
Tip: 1 (Focus on SEO)
Now the first tip those lots of people gloss over or don’t mention at all, is to actually change your name on Instagram so that you can optimize your SEO (Search Engine Optimization). For Example if you write your name as “Your_Name-The Cartoonist” and though people will not search for your name but if they search for cartoonist, then there are chances that your profile may appear to them, which is awesome.
What we recommend to you, especially if you have a business, or you’re a service based business, is that capitalize the name section that’s on your bio because that’s going to allow you to rank higher in SEO. Realistically, no one is searching for your name, especially people who don’t know you and people are looking for millennial content, or they want to look for a business coach or something like that, they’re going to search for that on search and you will be going to pop up. The same thing is let’s say for example you’re a fitness coach, if you actually put fitness coach as your name and someone in the area is looking for a fitness coach to work with, guess who’s going to pop up in search? You. Definitely make sure you’re leveraging that key aspect of that bio section, and you’re not putting it to waste because that isn’t precious real estate to help you rank higher in Instagram search.
Tip: 2 (Importance of Captions)
The second tip is to write captions that convert. Yes, it’s really easy to post a meaningless emoji or a song lyric, but really add depth to your Instagram accounts. The picture you post have to be nice, because it’s going to allow someone to stop the scroll and actually pay attention to what you have to say. But it’s the caption that allows those conversations to happen and that actually allows that engagement. Think of it like dating, usually you want to date someone because first off you were attracted to their looks maybe, but you decided to actually date them and to actually keep in touch with them, and stay connected because of their personality. Literally use this analogy and apply it to Instagram. What we suggest is write a lot of long form captions into your posts and treat your Instagram account like a micro-blog. A lot of people care about vanity metrics like likes, comments, so on and so forth. But what actually matters is measure my success on Instagram on the amount of private conversations in DMs that you have with other people because especially if you have a business and you’re using Instagram for your business, the people who are actually engaging with you privately are your warmest leads. So get to that point though you have written vulnerable, deep caption so that they can connect with and that’s what’s really contribute to your success and you will be able to find a lot of clients online.
If you actually want to treat your Instagram like a true business and create those long form relationships and those warm leads, then definitely having micro-blog-like captions. Micro-blog-like captions are actually the way to go. Because yes, not everyone is going to resonate but the people who do, they become potential clients, or they become your biggest fans, because they feel a stronger connection with you and they feel know, like, and trust. You want people to actually know who you are, and then eventually you want them to like you because of what you’re posting or whatever and lastly, you want them to trust you that’s kind of the level that you want to get at with all of your potential clients, or even if you don’t have a business, your audience. Definitely every time they’re using a social media platform, really ask yourself, “I’m I building know, like, and trust with my audience?”
Tip: 3 (Hack of Hastags)
Third advice is, we don’t see often when we are researching about Instagram hacks is actually mixing the size of hashtags that you use. Yes, we know everyone cringes when they hear the word hashtag, but it’s still a relevant piece if you want to grow on Instagram because hashtags allow people to actually find you and it allows you to increase your reach. However, the problem is, a lot of people use very big generic hashtags, like #makeup, #business, #success. Those hashtags are actually massive and guarantee you by the time that you post it, you’re going to disappear from the hashtag explore page in five seconds because everyone is literally using that hashtag, and it is way too big. What we actually recommend, and it’s going to take a little bit more work from you, but we promise that it’s worth it, is to actually mix up your hashtag sizes and do hashtag research to find the small to medium hashtags that exist in your niche, or in your category or whatever.
We are going to actually put up our rule of thumb in terms of hashtag sizes to help you out. But essentially what you want to know is that, you want to focus your effort on 80% of the hashtags that you use on either the small to medium size tags. The reason why you want to do this is because those are the tags that are actually kind of the more niche ones, and the ones where a lot of communities are inside. There’s a lot of loyal people, or a lot of people that are actually loyal to those tags, and are more likely to search for them and follow them on Instagram and it’s also going to increase the chances of you actually staying on that explore page for hashtags a lot longer, versus if you use really large tags.
Switch up your hashtag sizes because that’s going to help you increase your reach, and also help to make sure that you’re actually reaching people that care about your content because the more niche that you are, and the more tailored and segmented that you are, the more chances that people are going to want to follow your content because you’re speaking to the right audiences. Now on the topic of hashtags, this is my fourth piece of advice for you, and that is to actually rotate between your hashtags. A big..big..big mistake that a lot of people do is that they use the same hashtags over and over and over again. But the problem is, is that if you use it too many times, Instagram is going to think that you are spam and actually decreases your reach. If you are using the same hashtags in every single post that you’re doing, you are going to be flagged for spam, and that’s going to increase the chances of you not showing up on the feed for your followers or for whomever else. Just be careful that you are actually making a conscious effort of rotating the hashtags that you’re using and mixing it up every time.
Tip:4 (Community Engagement)
The last and final tip is community engagement. We know community engagement is something that everyone dreads. It takes so much time, it is so time consuming, and it’s also very exhausting. But if you want to actually grow organically on Instagram, you need to put that energy back and you actually need to engage with other people and there are a couple of reasons for this, the first one is algorithm. The more that people engage with you, and let’s say you actually take some time out of your day to engage with others, and they engage back, that’s going to show Instagram that, that’s the content that they want to see and it’s going to increase your chances of your post showing up on their feed that’s why community engagement is important. Another reason why community engagement is important, is because the more you actually interact with other people, especially if they’re aren’t following you yet, it’s actually going to increase your reach organically, and people are going to be able to be curious about you and want to click on your page that’s why community engagement is so important.
We are actually going to show you a hack, or something to make community engagement a lot easier. A great feature that Instagram has is the ability to follow hashtags. Follow up key hashtags that are within your niche and that allows posts to automatically show up on your feed and these posts are from people that you actually don’t know but it makes it to be easier for you to engage because it’s already on your feed, and you don’t have to actively go out there and search for people. It’s already going to show up, and at the same time you will be able to engage with your existing audience as well. That’s just something really important to note, that you are able to actually follow hashtags.
For example, you are a business coach, maybe you’ll follow the hashtag businessupdates, go to tags, there is one it has 125k, you follow it and eventually those posts that are a random posts from people that are using the same hashtag, are going to show up in your feed. And that’s what makes it a lot easier for community engagement and actually kind of takes off the edge, and it makes it a lot more enjoyable because you are already scrolling through the feed engaging with your followers anyway.
Guys you’ve reached the end of the article, those are the five Instagram hacks on how to grow your Instagram organically in 2020. Hope you love it, tell us on the comments section below the article.